For the woman who’s been everything to everyone, except herself.
You’ve spent so much time holding everything together that you may have forgotten what it feels like to simply be yourself. Whether you’re experiencing depression, anxiety, burnout, or a difficult life transition, therapy can be a place to reconnect with yourself and begin moving forward.
LaToscha Sherman, MS, LPC ·
Online across Texas · Based in Frisco
Insurance + self-pay options · BCBS PPO, Aetna, Cigna & more. See fees & insurance
You’re not looking for a lecture. You’re looking for a plan.
You’ve read the articles. You’ve taken the online quizzes at 1 a.m. You may have even done therapy before — the kind where you talked for a year and left with a lot of insight and no idea what to do on Tuesday.
That’s not how I work. My practice is built on a simple model: Learn what’s actually happening in your brain and your life. Apply it, in real time, with real tools. Become the version of you that isn’t running on fumes and apology. It’s therapy for people who want to understand and do.
Therapy where you don’t have to leave parts of yourself at the door.
Your culture, relationships, identity, values, and lived experiences shape how you move through the world. Therapy should make room for all of that.
The LAB provides an affirming environment where you can explore your emotional wellness without pressure to minimize your experiences or explain away parts of who you are.
Feeling a little less like yourself lately?
Shorter days, changing routines, and the demands of everyday life can make an already difficult season feel heavier. If you’ve noticed persistent sadness, exhaustion, withdrawal, or a loss of motivation, therapy can help you explore what’s happening and find meaningful support.
Depression & life transitions therapy →
Hi, I’m LaToscha.
I built The LAB for people who are used to functioning well enough that nobody realizes how much they’re carrying.
I’m a Texas Licensed Professional Counselor, the founder of The LAB Wellness Group, and a former Associate Dean of Counseling Services, where I led a team of 13+ clinicians serving 48,000 students. I’ve heard nearly everything, and I know the difference between therapy that sounds good and therapy that works.
That’s the Learn · Apply · Become approach: sessions follow a simple arc — we learn what’s actually going on, apply tools that fit your real life, and build change that holds. I work with adult ADHD, anxiety, depression, trauma, burnout and life transitions — virtually, for adults located anywhere in Texas.
LaToscha Sherman, MS, LPC · Culturally responsive therapy · Based in Frisco
More about me →This is probably you, if…
Adults with ADHD
Diagnosed, suspected, or “diagnosed at 38 and still processing it.” You’re smart. Everyone says so. So why does a two-line email take you 40 minutes? If you’re done being told to “just use a planner,” we should talk.
ADHD therapy for adults →High-achieving women who are tired in their bones
You’re the one everybody calls. The strong friend. The dependable one at work, at church, in the family group chat. Nobody asks how you’re doing, because you always say “I’m fine” so convincingly. Work expects a lot. So does family. Sometimes culture and faith are part of that too — and they belong in the room. Strength and needing support were never opposites — you just haven’t had many places to set it down.
Therapy for high-achieving women →Organizations that are serious about mental health
Schools, colleges, churches, and employers: I build and deliver training that your people actually use — from a clinician who has run counseling services for a 48,000-student system.
Workshops & training →I also work with the helping professionals everyone else leans on. All sessions are virtual — here’s how online therapy in Texas works.
How this works
We talk first. Free.
A 15-minute call. You tell me what’s going on, I tell you honestly whether I’m the right person. If I’m not, I’ll point you to someone who is. No couch, no commitment, no weirdness.
We make a plan.
Your first full session ends with an actual direction: what we’re working on, how, and roughly how long it takes. You’ll never wonder what therapy is “doing.”
We do the work.
Weekly or biweekly. Practical, evidence-based, culturally aware, and occasionally funny, because you’re a whole person and this is your hour.
No pressure. We’ll talk about what you’re looking for and whether I’m the right therapist for you.
Insurance + self-pay options available, including BCBS PPO.